By: The Business Edition News
Source:http://www.thebusinessedition.com
Digital technology leader, Samsung today announced the setting up of its high tech, advanced refrigerator manufacturing facility at Sriperumbudur, Chennai in India. Noteworthy is this is Samsung’s continued investment in the sub continent considering it only has 6 facilities for its refrigerator manufacturing in the world.
The Sriperumbudur refrigerator facility which is the second refrigerator facility for Samsung in India and its sixth in the world, will be inaugurated on site by Dr. M.K Stalin, the Hon’ble Deputy Chief Minister of Tamil Nadu and H.E Mr Kim Joong Keun, Ambassador of the Republic of Korea to India in the presence of other eminent guests on November 27, 2010.
Set up with an investment of USD 75 million, the Samsung refrigerator facility has an installed capacity of 1.2 million units per annum and is providing employment to around 500 people. Samsung commenced its manufacturing operations in Chennai by setting up a Colour television facility in November 2007. Since then, the Company has set up production lines for premium products like Flat Panel TVs, Front loading washing machines, LCD Monitors and Split ACs, with the total investment in the Sriperumbudur Complex totaling over US$100 Million.
Announcing the Company’s plans for its Sriperumbudur facility, Mr J S Shin, President & CEO, Samsung South West Asia stated, “Manufacturing is a core competence for Samsung. The setting up of the second Refrigerator manufacturing facility in India will give a strong boost to our refrigerator business basis a more enhanced product portfolio. The Chennai refrigerator portfolio will complement the refrigerator range produced at Noida and will cater to Samsung customers all over the country. Beyond the refrigerator manufacturing facility, we have earmarked an investment of around Rs 350 Crores for our Sriperumbudur facility over the next 5 yearsâ€
The Company will be rolling out 29 Frost free and Direct Cool models in 4 different capacities from this facility in the initial phase. New models and capacities will be added over the next few months. The Frost free range from the Chennai facility is called ‘Inspira’ while the Direct Cool range is called ‘Pride’. While the Pride series is available in 192L capacity variants, the ‘Inspira’ range includes models in the capacity range between 255L to 303L. All the refrigerator models are 5 Star rated.
Both the ‘Inspira ‘and ‘Pride’ range represents the perfect blend of design, convenience and performance. Taking into account the Indian consumers’ preference for more fridge space, the Samsung refrigerators have been designed to provide a larger fridge section. E.g., the Samsung 303L ‘Inspira’ model comes with a 23%:77% fridge to freezer ratio compared with 31%:69% ratio seen in competitor models.
Source: http://www.thebusinessedition.com/samsung-invests-usd-75-million-in-india-2339/
Source:http://www.thebusinessedition.com
Digital technology leader, Samsung today announced the setting up of its high tech, advanced refrigerator manufacturing facility at Sriperumbudur, Chennai in India. Noteworthy is this is Samsung’s continued investment in the sub continent considering it only has 6 facilities for its refrigerator manufacturing in the world.
The Sriperumbudur refrigerator facility which is the second refrigerator facility for Samsung in India and its sixth in the world, will be inaugurated on site by Dr. M.K Stalin, the Hon’ble Deputy Chief Minister of Tamil Nadu and H.E Mr Kim Joong Keun, Ambassador of the Republic of Korea to India in the presence of other eminent guests on November 27, 2010.
Set up with an investment of USD 75 million, the Samsung refrigerator facility has an installed capacity of 1.2 million units per annum and is providing employment to around 500 people. Samsung commenced its manufacturing operations in Chennai by setting up a Colour television facility in November 2007. Since then, the Company has set up production lines for premium products like Flat Panel TVs, Front loading washing machines, LCD Monitors and Split ACs, with the total investment in the Sriperumbudur Complex totaling over US$100 Million.
Announcing the Company’s plans for its Sriperumbudur facility, Mr J S Shin, President & CEO, Samsung South West Asia stated, “Manufacturing is a core competence for Samsung. The setting up of the second Refrigerator manufacturing facility in India will give a strong boost to our refrigerator business basis a more enhanced product portfolio. The Chennai refrigerator portfolio will complement the refrigerator range produced at Noida and will cater to Samsung customers all over the country. Beyond the refrigerator manufacturing facility, we have earmarked an investment of around Rs 350 Crores for our Sriperumbudur facility over the next 5 yearsâ€
The Company will be rolling out 29 Frost free and Direct Cool models in 4 different capacities from this facility in the initial phase. New models and capacities will be added over the next few months. The Frost free range from the Chennai facility is called ‘Inspira’ while the Direct Cool range is called ‘Pride’. While the Pride series is available in 192L capacity variants, the ‘Inspira’ range includes models in the capacity range between 255L to 303L. All the refrigerator models are 5 Star rated.
Both the ‘Inspira ‘and ‘Pride’ range represents the perfect blend of design, convenience and performance. Taking into account the Indian consumers’ preference for more fridge space, the Samsung refrigerators have been designed to provide a larger fridge section. E.g., the Samsung 303L ‘Inspira’ model comes with a 23%:77% fridge to freezer ratio compared with 31%:69% ratio seen in competitor models.
Source: http://www.thebusinessedition.com/samsung-invests-usd-75-million-in-india-2339/
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