By: Vijay C Roy
Source: www.business-standard.com
Buoyed by the response from Indian market for its Refrigerators, Washing machine, and Split AC’s, Appliances maker-GE Appliances would soon launch wide range of kitchen appliances such as hoods, burners, electric ovens & cook tops, dish washers and exciting range of front loading washing machines to expand its product portfolio.
Speaking to Business Standard, GE Appliances & Lighting, President & CEO, Himamshu V Prasad said, " In order to expand our market share we are planning to expand our product portfolio. Currently we are selling refrigerators, washing machine, split AC etc in the Indian market and further has plans to launch wide range of kitchen appliances such as hoods, burners, electric ovens & cook tops, dish washers and exciting range of front loading washing machines."
“Secondly, we are also looking at localization of parts which can be manufactured in India. This would help us in making the product competitive,” he added. At present the company is importing its appliances from its manufacturing plant in Mexico.
On being about whether the company has plans to manufacture home appliances in India in its upcoming facility in Pune, he added, “It is too early to say, but in near future we may look for manufacturing these appliances. If we see the economies of scale then it can be worked out”.
It is worth mentioning that company is investing Rs 1000 crore in a new technology development-cum-manufacturing facility at Chakan near Pune. Initially, it is planning make healthcare equipment, lighting solutions, aviation parts etc mainly for the Indian market.
Meanwhile the company launched its First GE Experience Center in North India and has plans to open five by the end of this fiscal year. Mainly the story would be opened in Delhi, Jaipur, Lucknow, Jalandhar etc. Delhi-based Shelka Marketing is company’s distributors for North India in June 2010. Shelka is glad to open GE Experience Center wherein Refrigerators, Washing Machines & Dryers and Split Air Conditioners are on display. Refrigerators, Washing Machines & Dryers are authentic American style products and imported from GE factories at Mexico. Shelka team is fully trained for installation and servicing of these products.
It is worth mentioning that GE Appliances & Lighting spans the globe as an industry leader in major appliances, lighting, systems and services for commercial, industrial and residential use..
Source: http://www.business-standard.com/india/news/ge-appliances-to-launch-wide-rangekitchen-appliances/451575/
Source: www.business-standard.com
Buoyed by the response from Indian market for its Refrigerators, Washing machine, and Split AC’s, Appliances maker-GE Appliances would soon launch wide range of kitchen appliances such as hoods, burners, electric ovens & cook tops, dish washers and exciting range of front loading washing machines to expand its product portfolio.
Speaking to Business Standard, GE Appliances & Lighting, President & CEO, Himamshu V Prasad said, " In order to expand our market share we are planning to expand our product portfolio. Currently we are selling refrigerators, washing machine, split AC etc in the Indian market and further has plans to launch wide range of kitchen appliances such as hoods, burners, electric ovens & cook tops, dish washers and exciting range of front loading washing machines."
“Secondly, we are also looking at localization of parts which can be manufactured in India. This would help us in making the product competitive,” he added. At present the company is importing its appliances from its manufacturing plant in Mexico.
On being about whether the company has plans to manufacture home appliances in India in its upcoming facility in Pune, he added, “It is too early to say, but in near future we may look for manufacturing these appliances. If we see the economies of scale then it can be worked out”.
It is worth mentioning that company is investing Rs 1000 crore in a new technology development-cum-manufacturing facility at Chakan near Pune. Initially, it is planning make healthcare equipment, lighting solutions, aviation parts etc mainly for the Indian market.
Meanwhile the company launched its First GE Experience Center in North India and has plans to open five by the end of this fiscal year. Mainly the story would be opened in Delhi, Jaipur, Lucknow, Jalandhar etc. Delhi-based Shelka Marketing is company’s distributors for North India in June 2010. Shelka is glad to open GE Experience Center wherein Refrigerators, Washing Machines & Dryers and Split Air Conditioners are on display. Refrigerators, Washing Machines & Dryers are authentic American style products and imported from GE factories at Mexico. Shelka team is fully trained for installation and servicing of these products.
It is worth mentioning that GE Appliances & Lighting spans the globe as an industry leader in major appliances, lighting, systems and services for commercial, industrial and residential use..
Source: http://www.business-standard.com/india/news/ge-appliances-to-launch-wide-rangekitchen-appliances/451575/
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