By: P Krishna Kumar
Source : http://www.travelbizmonitor.com
Canada Tourism Commission (CTC) will soon launch direct consumer marketing campaigns in the Indian market. This will be done through various online and print advertisements using the Canadian Tourism’s brand Ambassador for India, cine star Akshay Kumar. Revealing this on the sidelines of the announcement of the release of Akshay Kumar’s new international production, Speedy King, the first international production by Akshay Kumar which is completely shot in Canada, Derek Galpin, Managing Director-India and China, CTC, said that this campaign will be launched in the next two to three months.
“CTC did not have the funding to venture into direct consumer campaigns so far. We have been doing more of co-advertisements with select tour operators in the Indian market. However, with enough funding coming our way CTC will now launch direct consumer campaigns. We will also continue with the joint advertising with tour operators. Tour operators are quite influential here, hence we will continue with the joint promotions,” stated Galpin. He informed that CTC will be investing about two million Canadian dollars in the India market for promotional activities this year.
When asked about the direct consumer campaigns, Galpin said that the campaigns will be designed to showcase the unique experiences and activities one can have in Canada. “The objective is to create awareness about the destination that can ultimately drive more people to opt for Canada as their holiday destination,” he said. Galpin further added that CTC has launched a similar campaign in China and evoked good response from the market.
Responding to the question as to the response so far after opening a representative office almost two years ago, Galpin said that it has been good and Canada has come up as an independent destination for Indian travellers. “Earlier, Canada was clubbed with the US packages by the trade. But the situation has changed in the last two years,” Galpin said. He informed that about 1.30 lakh Indians visited Canada last year, registering an increase of 15 per cent. “CTC hopes a similar growth in 2011 as well,” stated Galpin.
Source: http://www.travelbizmonitor.com/ctc-to-invest-2-mn-canadian-dollars-in-india-for-promotional-activities-this-year-14525
Source : http://www.travelbizmonitor.com
Canada Tourism Commission (CTC) will soon launch direct consumer marketing campaigns in the Indian market. This will be done through various online and print advertisements using the Canadian Tourism’s brand Ambassador for India, cine star Akshay Kumar. Revealing this on the sidelines of the announcement of the release of Akshay Kumar’s new international production, Speedy King, the first international production by Akshay Kumar which is completely shot in Canada, Derek Galpin, Managing Director-India and China, CTC, said that this campaign will be launched in the next two to three months.
“CTC did not have the funding to venture into direct consumer campaigns so far. We have been doing more of co-advertisements with select tour operators in the Indian market. However, with enough funding coming our way CTC will now launch direct consumer campaigns. We will also continue with the joint advertising with tour operators. Tour operators are quite influential here, hence we will continue with the joint promotions,” stated Galpin. He informed that CTC will be investing about two million Canadian dollars in the India market for promotional activities this year.
When asked about the direct consumer campaigns, Galpin said that the campaigns will be designed to showcase the unique experiences and activities one can have in Canada. “The objective is to create awareness about the destination that can ultimately drive more people to opt for Canada as their holiday destination,” he said. Galpin further added that CTC has launched a similar campaign in China and evoked good response from the market.
Responding to the question as to the response so far after opening a representative office almost two years ago, Galpin said that it has been good and Canada has come up as an independent destination for Indian travellers. “Earlier, Canada was clubbed with the US packages by the trade. But the situation has changed in the last two years,” Galpin said. He informed that about 1.30 lakh Indians visited Canada last year, registering an increase of 15 per cent. “CTC hopes a similar growth in 2011 as well,” stated Galpin.
Source: http://www.travelbizmonitor.com/ctc-to-invest-2-mn-canadian-dollars-in-india-for-promotional-activities-this-year-14525
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