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Tuesday, October 11, 2011

Indonesian noodle to enter Kerala

By: The Times Of India
Source: http://timesofindia.indiatimes.com

Following in the footsteps of major noodle brands from China, Thailand and Malaysia, popular Indonesian instant noodles brand 'Indomie' will soon be launched in India by a Kerala-based businessman.

Dicky Fabrian, consul and head of chancery at the Consulate General of Indonesia, said, "I want our noodles to hit the market as soon as possible." Fabrian was accompanying Indra Kesuma Oesman, consul-general of Indonesia. Raoof Ali of Kochi-based Precept Mercantile is planning to launch the 'Indomie' brand in Kerala.

"After attending the Trade Expo Indonesia 2011 scheduled this month, we will launch the brand," Raoof said. He has had a business connection with Indonesia for the past six years.

Speaking on Indo-Indonesian bilateral trade, Dicky Fabrian said it has grown 250% from 2005 to 2010. "In 2005, our bilateral trade stood at $5.4 billion, and reached $13.5 billion in 2010," Fabrian highlights the growth in the trade relationship. "This growth should be attributed to the new strategic plan the two countries have entered into to increase bilateral trade. Our target for 2015 is $20 billion," he adds.

Currently, there are Kerala based importers who source spices from Indonesia. On the other hand, there are Indonesian companies investing in India too. For example, chicken stock producer Japfa Confed has set up a factory in Pune with a staff strength of 1200 people.

Source: http://timesofindia.indiatimes.com/city/kochi/Indonesian-noodle-to-enter-Kerala/articleshow/10297021.cms

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