By: CNBC
Source: http://www.moneycontrol.com
With Apple and Android based phones grabbing the larger share of the pie, other mobile manufacturers are feeling the heat. Sony Ericsson too has seen the competition eat up its growth. The global economic upheaval has only added to its woes. Sony Ericsson's President and CEO, Bert Nordberg talks about what exactly his company is doing to combat competition, overseas and in India.
Below is a verbatim transcript of his interview with CNBC-TV18’s Shereen Bhan. For complete details watch the accompanying video.
Q: Post your second quarter numbers you were already cautious about the kind of growth that you could see. Has the outlook worsened post the S&P downgrade in the US and the crisis in Europe?
A: It’s sort of a little bit too early to say. This is about consumer confidence and how that will develop. We haven’t done any efforts to downgrade anything today. We think we can still manage the next two quarters.
Q: You have failed to make an impact in India. You are the number 10 in the pecking order of handset manufacturers. You have a little over 1% markets share. How do you hope to grow here? What will your strategy be?
A: I have a history in India since I come from Ericsson and I actually was the Chairman for Ericsson in India for five years. So when I came to Sony Ericsson I was quite disappointed on our figures in India. We are strengthening our management with Balaji who is taking over.
We are also doing investments to ensure that in the upcoming growth of the smartphone market we take a much better position. We are not competing there at all but we want to take a share in the smartphone market which in 2015 will be 50% of the sales of all smartphones.
Q: One of the criticisms has been that Sony has been rather slow on new launches. While you moved the Android way in 2009, a bet that has paid of for you what can we expect in terms of your launch pipeline?
A: We had four smartphones Android phones last year and this year so far we have eight so we have grown the launches a 100% this year. I don’t know if I agree that we are not having any launches. We have also done the launch of the most spectacular phone this year which was the Xperia Play with a Playstation in the phone. But the future will tell how the 10 year anniversary launch will look.
Source: http://www.moneycontrol.com/news/business/investingfuture-indian-smartphone-market-sony-ericsson_575774.html
Source: http://www.moneycontrol.com
With Apple and Android based phones grabbing the larger share of the pie, other mobile manufacturers are feeling the heat. Sony Ericsson too has seen the competition eat up its growth. The global economic upheaval has only added to its woes. Sony Ericsson's President and CEO, Bert Nordberg talks about what exactly his company is doing to combat competition, overseas and in India.
Below is a verbatim transcript of his interview with CNBC-TV18’s Shereen Bhan. For complete details watch the accompanying video.
Q: Post your second quarter numbers you were already cautious about the kind of growth that you could see. Has the outlook worsened post the S&P downgrade in the US and the crisis in Europe?
A: It’s sort of a little bit too early to say. This is about consumer confidence and how that will develop. We haven’t done any efforts to downgrade anything today. We think we can still manage the next two quarters.
Q: You have failed to make an impact in India. You are the number 10 in the pecking order of handset manufacturers. You have a little over 1% markets share. How do you hope to grow here? What will your strategy be?
A: I have a history in India since I come from Ericsson and I actually was the Chairman for Ericsson in India for five years. So when I came to Sony Ericsson I was quite disappointed on our figures in India. We are strengthening our management with Balaji who is taking over.
We are also doing investments to ensure that in the upcoming growth of the smartphone market we take a much better position. We are not competing there at all but we want to take a share in the smartphone market which in 2015 will be 50% of the sales of all smartphones.
Q: One of the criticisms has been that Sony has been rather slow on new launches. While you moved the Android way in 2009, a bet that has paid of for you what can we expect in terms of your launch pipeline?
A: We had four smartphones Android phones last year and this year so far we have eight so we have grown the launches a 100% this year. I don’t know if I agree that we are not having any launches. We have also done the launch of the most spectacular phone this year which was the Xperia Play with a Playstation in the phone. But the future will tell how the 10 year anniversary launch will look.
Source: http://www.moneycontrol.com/news/business/investingfuture-indian-smartphone-market-sony-ericsson_575774.html
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