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Monday, July 2, 2012

Investment In India | "Coca Cola to invest heavily in India to expand business"

By : India Today
Source : Investment In India
Category http://indiatoday.intoday.in


Despite the gloom that seems to have enveloped India's investment climate, Coca Cola chairman and chief executive officer Muhtar Kent is pretty confident of the market here. He said the company was "very bullish" on India and would invest heavily across the value chain to expand business.

The company has planned to invest $5 billion in India over the next eight years on expanding its bottling and other business capacities.

While interacting with media persons recently, he said, "We plan to invest $5 billion in Indian business between now and 2020. This represents an increase of $3 billion beyond what we had previously committed to investing in this market."

Kent said company's investment in India between 2011-20 will be more than three fold it had made in the previous decade. Between 2000-10, Coca Cola invested $1.4 billion in India.

Kent said Coca Cola targeted to double its business in India by the end of this decade.

The company plans to invest $30 billion globally by 2020. One-sixth of the planned global investment will be made in India.

"Our ongoing investment in India is focused on delivering innovation, partnerships and a portfolio that enhances the consumer experience, ensures product affordability and builds brand loyalty to deliver long-term growth," Kent said.

US-based Coca Cola has invested over $2 billion in India since re-entering the Indian market in 1993. By 2020 the company aims to increase the total investment in India to $7 billion.

Kent said the company targets to double its business globally by 2020.

"Our target is to double our business between 2010 and 2020. What we have achieved in 125 years, we want to create in 10 years," Kent said.

He said the most of the company's growth in the future would come from the emerging markets like India, China and African countries.

Kent claimed that the company provides indirect employment to 150,000 people and the new investments would create thousands of new jobs.

Read more at: http://indiatoday.intoday.in/story/coca-cola-investment-in-india-expand-business/1/202832.html

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