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Friday, January 27, 2012

Investment In India | "Xerox India to focus on services business "

By: Vinita Gupta , InformationWeek
Category: Investment In India


The managed print services (MPS) market is increasingly growing. As per Photizo Group, the leading research and transformation firm for the MPS market, with a 27 percent year-on-year growth in 2010 revenue, the MPS market indicates a 20 percent CAGR (2010-15) and is forecast to top USD 78 billion in 2015. The research also listed India as the fastest growing country for MPS. This report shows that there is a huge opportunity for MPS vendors in India such as Xerox India.

Xerox India is not only focusing on MPS but on its entire services portfolio, which includes Communications and Marketing Services (CMS) and Document Transaction Processing Services (DTPS). Sectors like BFSI, telecom, retail, consumer goods and IT/ITES look very promising to Xerox India to accelerate its services business.

Xerox India claims to be the only player in the market that has the capability of streamlining the entire value chain for its customers. The company feels that it is well-positioned to participate and gain the leading share of the services growth market in India. Vishal Awal, Executive Director - Services, Xerox South Asia says, “There is an immediate need of MPS in the Indian market and the next logical step is print-related jobs that are outsourced. We have in-house end-to-end capabilities to transform and optimize business process and document management value chain. This is a key differentiator that Xerox brings to large enterprises in India. While several players offer compartmentalized solutions in these domains, the capability of streamlining the entire value chain is something that is unique to Xerox.”

Xerox India is looking at ways to expand their services business. The company has formed an alliance with Cisco, to provide its customers cloud-based services and solutions combining network intelligence and print. The two companies hope to use this partnership to improve efficiency for the workforce with solutions such as mobile printing.

To further increase its capabilities and asset base for offering differentiated services in the services space, the company is not just looking at partnerships but also acquisitions. For instance, in 2010 the company acquired Affiliated Computer Services (ACS). Through ACS, Xerox integrates MPS into the IT infrastructure to help businesses convert paper into digital, simplifying and speeding up workflows in ways that save time and money.

“For more than half a century, Xerox has been providing document technology and services. Through our acquisition of ACS, we are now in business process and IT outsourcing, offering global services from claims reimbursement, electronic health records, and automated toll transaction to customer care centers and HR benefits management. The acquisition also added BPO and IT outsourcing capabilities to our expertise,” elaborates Awal.

As a part of its market strategy for 2012, Xerox India has a two-pronged approach. It will continue to strengthen and accelerate its services business with focus on the fast growing verticals like BFSI and telecom. The company will also focus on the simplification of print infrastructure, robust security features and productivity enhancement technologies like mobile and cloud printing.

Source: http://informationweek.in/Services/12-01-23/Xerox_India_to_focus_on_services_business.aspx

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