By: S Ronendra Singh
Source: http://www.mydigitalfc.com
Category: Investment In India
Samsung Electronics that has one of its largest manufacturing facilities in Chennai and largest research and development (R&D) centre at Bangalore plans to launch features-rich mobile devices including 7.7-inch tablet personal computer. In an
interview with
S Ronendra Singh, Samsung’s,
Jung Soo Shin shared company’s plans.
Excerpts:
n How would you sum up 2011 for Samsung Electronics in India?
Our major thrust was on product launches. With support from our research and development teams in both Bangalore and Noida having more than 6,000 engineers, specific products were developed not only for Indian market but also worldwide. It was helpful to introduce such products range. We believe in keeping strong momentum to be a company that leads in technology. It is the prime reason to keep introducing major products every year just like we introduced LED television three years back. Similarly, we followed that with 3D, smart television, smart phones in 2011. We are strongly fighting with Apple and we are the biggest patents holder in US in technologies like semiconductors and mobile phones.
n Are you confident to achieve projected 40 per cent growth in given uncertainty in global economy?
Our position is strong. Of course there has been impact and we are not doing as expected. But, even then we are stronger than before and overall we have grown. Rupee depreciation has hit us all and that is why we increased our products’ prices by 3-5 per cent last month. Achieving 40 per cent growth would also be tough now, but we are sure to achieve more than 30 per cent growth. We have similar expectations for the next year too (30-40 per cent).
n What kind of products are you working up on at your R&D centres in India?
Our R&D facility at Noida is the global centre for developing features-rich devices, whether it is smart phones, tablets or other computer peripherals. For the Indian market, we are developing devices with focus on low-cost market to beat other local manufacturers with local unique selling proposition. We want to participate in all categories that Indian electronics market has.
n How do plan to beat other manufacturers offering cheaper handsets?
I don’t think we need to do a lot. Those companies are directly importing products with higher duties of around 17-20 per cent and that would be expensive for them in long run. On the other hand, we plan to expand our production capacities to three million mobile phones per month from one million units by next year. We would create market for products in India like we have 7, 8.9 and 10.1-inch tablets on offer. In the next couple of months, we would launch 7.7-inch tablet PC creating a diverse range. Even for other products like home appliances, computers and printers, we would do the same.
n What investment plans do you have to achieve targets?
As you are aware, we target to achieve $10 billion revenue in India over next three years up from $3.5 billion in 2010. To achieve that, we are expanding our Chennai facility to export mobile phones and home appliances to West Asia and Africa from early next year. India will be our hub for exports. We will invest over Rs 350 crore at Chennai plant over next three years.
Source: http://www.mydigitalfc.com/news/samsung-electronics-expects-post-30-40-growth-sales-next-year-653
Source: http://www.mydigitalfc.com
Category: Investment In India
 |
| Samsung India |
interview with
S Ronendra Singh, Samsung’s,
Jung Soo Shin shared company’s plans.
Excerpts:
n How would you sum up 2011 for Samsung Electronics in India?
Our major thrust was on product launches. With support from our research and development teams in both Bangalore and Noida having more than 6,000 engineers, specific products were developed not only for Indian market but also worldwide. It was helpful to introduce such products range. We believe in keeping strong momentum to be a company that leads in technology. It is the prime reason to keep introducing major products every year just like we introduced LED television three years back. Similarly, we followed that with 3D, smart television, smart phones in 2011. We are strongly fighting with Apple and we are the biggest patents holder in US in technologies like semiconductors and mobile phones.
n Are you confident to achieve projected 40 per cent growth in given uncertainty in global economy?
Our position is strong. Of course there has been impact and we are not doing as expected. But, even then we are stronger than before and overall we have grown. Rupee depreciation has hit us all and that is why we increased our products’ prices by 3-5 per cent last month. Achieving 40 per cent growth would also be tough now, but we are sure to achieve more than 30 per cent growth. We have similar expectations for the next year too (30-40 per cent).
n What kind of products are you working up on at your R&D centres in India?
Our R&D facility at Noida is the global centre for developing features-rich devices, whether it is smart phones, tablets or other computer peripherals. For the Indian market, we are developing devices with focus on low-cost market to beat other local manufacturers with local unique selling proposition. We want to participate in all categories that Indian electronics market has.
n How do plan to beat other manufacturers offering cheaper handsets?
I don’t think we need to do a lot. Those companies are directly importing products with higher duties of around 17-20 per cent and that would be expensive for them in long run. On the other hand, we plan to expand our production capacities to three million mobile phones per month from one million units by next year. We would create market for products in India like we have 7, 8.9 and 10.1-inch tablets on offer. In the next couple of months, we would launch 7.7-inch tablet PC creating a diverse range. Even for other products like home appliances, computers and printers, we would do the same.
n What investment plans do you have to achieve targets?
As you are aware, we target to achieve $10 billion revenue in India over next three years up from $3.5 billion in 2010. To achieve that, we are expanding our Chennai facility to export mobile phones and home appliances to West Asia and Africa from early next year. India will be our hub for exports. We will invest over Rs 350 crore at Chennai plant over next three years.
Source: http://www.mydigitalfc.com/news/samsung-electronics-expects-post-30-40-growth-sales-next-year-653
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