By: Malvika Sampat
Source: http://investmoneyinindia.com
Taking account of the Indian premium car market, one of the worlds most admired brand, Ferrai is making roads into Indian market.
Ferrrai, the style icon and luxury sports car is targeting the super rich segment in India.
Ferrari has officially entered the Indian market with popular models such as Ferrari California priced at Rs. 2.2 crore, 458 Italia at Rs. 2.56 crore and 599GTB Fiorano tagged at Rs. 3.37 crore. All prices are ex-showroom Delhi.
Ferrari’s latest model the FF, which was unveiled at the Geneva Motor Show earlier this year, will also be available. It carries a price tag of Rs. 3.41 crore.
Booking of the cars has already started with the opening of the first dealership in the national capital. The second showroom will be operational in the second half of 2011 in financial capital, Mumbai.
The company expect to sell more than 100 cars in the next 2-3 years.
Ferrari SpA Chief Executive Officer Amedeo Felisa told that the company has appointed the Shreyans Group as its official importer in India. India is the 58th market for Ferrari. Explaining the late arrival of Ferrari in India, Felisa said it was waiting for the right time to enter the market.
Now Ferrari is in India, a part of the Fiat group, and like its parent Ferrari too shares a string relationship with the Tata Group. TCS develops software for Ferrari’s road and race cars and it was a foregone conclusion at one time that the brand would ride into India on Tata’s shoulders.
Source: http://investmoneyinindia.com/3090/ferrari-zooms-into-indian-market
Source: http://investmoneyinindia.com
Taking account of the Indian premium car market, one of the worlds most admired brand, Ferrai is making roads into Indian market.
Ferrrai, the style icon and luxury sports car is targeting the super rich segment in India.
Ferrari has officially entered the Indian market with popular models such as Ferrari California priced at Rs. 2.2 crore, 458 Italia at Rs. 2.56 crore and 599GTB Fiorano tagged at Rs. 3.37 crore. All prices are ex-showroom Delhi.
Ferrari’s latest model the FF, which was unveiled at the Geneva Motor Show earlier this year, will also be available. It carries a price tag of Rs. 3.41 crore.
Booking of the cars has already started with the opening of the first dealership in the national capital. The second showroom will be operational in the second half of 2011 in financial capital, Mumbai.
The company expect to sell more than 100 cars in the next 2-3 years.
Ferrari SpA Chief Executive Officer Amedeo Felisa told that the company has appointed the Shreyans Group as its official importer in India. India is the 58th market for Ferrari. Explaining the late arrival of Ferrari in India, Felisa said it was waiting for the right time to enter the market.
Now Ferrari is in India, a part of the Fiat group, and like its parent Ferrari too shares a string relationship with the Tata Group. TCS develops software for Ferrari’s road and race cars and it was a foregone conclusion at one time that the brand would ride into India on Tata’s shoulders.
Source: http://investmoneyinindia.com/3090/ferrari-zooms-into-indian-market
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